For a limited time, Chick-fil-A is putting a fresh take on its famous chicken sandwich.
As long as supplies last, beginning on August 28, consumers may purchase the Honey Pepper Pimento Chicken Sandwich at the chicken chain’s locations countrywide.
In the new dish, pimento cheese and honey are put on top of the same breaded chicken filet that is used in Chick-fil-A sandwiches. The sandwich now uses pickled jalapenos instead of pickles.
For more than ten years, Chick-fil-A has introduced seasonal menu items, such as milkshake varieties. However, the Honey Pepper Pimento Chicken Sandwich’s restricted availability demonstrates how the restaurant is changing its menu plan as it spreads throughout the country. Because of this, Chick-fil-A’s kitchens and drive-thru lanes are more productive than those of many other fast-food restaurants.
Despite having a limited menu, Chick-fil-A has developed into the third-largest restaurant chain in terms of sales in the United States, behind only McDonald’s and Starbucks. According to franchise disclosure records, Chick-fil-A’s sales increased 11% to $6.37 billion in 2022. The firm is still owned by S. Truett Cathy’s family in Atlanta.
According to Stuart Tracy, Chick-fil-A’s primary culinary lead, the Honey Pepper Pimento Chicken Sandwich was a five-year labor of love. Tracy and his crew spent more than a year coming up with roughly 30 distinct flavor variations for Chick-fil-A’s chicken sandwich. The Honey Pepper Pimento Chicken Sandwich was tested by the chain in Asheville, North Carolina, and upstate South Carolina in 2020.
Tracy left open the possibility of a long-term addition to the Chick-fil-A menu. The company will evaluate feedback from consumers and franchisees once supply runs out to see if it’s worthwhile bringing it back.
The Caramel Crumble Milkshake is another new seasonal milkshake that Chick-fil-A is including on its autumn menu. Blondie crumbles and butterscotch caramel tastes are both present in the milkshake. In Salt Lake City in 2021, the restaurant chain trialed the dish.
